Search Engine Optimisation of Infiniti’s Middle East websites

We were commissioned to carry out SEO audit of all their regional websites together with competitors analysis to come up with a robust plan for improving the brand’s search visibility against a stiff competition to its German rivals in the luxury performance segment.

We performed competitive analysis, and based on the brand positioning, we created separate keywords clusters for various offerings within each segment of the product line.

Based on the market research and keywords clusters, we developed landing pages ideas with emphasis on top user searches in the luxury auto segment.

In addition, we also implemented on-page optimisation by incorporating proper links structure, meta tags, internal links, image naming, title and alts attributes and so on.